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The annual brand ranking report “BrandZ Top 100 Most Valuable Global Brands” has just come out. You can see the top 10 brands attached. Looking at this chart, As John Gerzema of Brand Asset Consulting noted on the webcast, “Trust is the new black.  As fewer people trust brands, corporate reputation can drive brand differentiation.  Trust previously did little to differentiate a brand. But today, a trustworthy company has a 35% greater chance to drive brand differentiation. Trust should be a central tenant of a manager’s strategy for growth.”

The annual brand ranking report “BrandZ Top 100 Most Valuable Global Brands” has just come out. You can see the top 10 brands attached.

Looking at this chart, As John Gerzema of Brand Asset Consulting noted on the webcast, “Trust is the new black.  As fewer people trust brands, corporate reputation can drive brand differentiation.  Trust previously did little to differentiate a brand. But today, a trustworthy company has a 35% greater chance to drive brand differentiation. Trust should be a central tenant of a manager’s strategy for growth.”

Filed under trust brand top brands BrandZ

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Diane von Furstenberg for Gap Kids

Kim demiş marka işbirlikleri sadece yetişkinler için olur diye! Diane Von Fustenberg’in Gap Kids ve Baby Gap için tasarlardığı kıyafetler yurtdışında bugün satışa çıkıyor.

Renkler ve desenlere bayıldım! Çocuklara cesur renklerin ve büyük şekilli desenlerin çok yakışacağını düşünerek tasarlamış Fustenberg bu mini kapsül koleksiyonu. Türkiye’de ne zaman satışa çıktığını öğrenicem.

Minik arkadaşlarım Ayşegül ve Teo’ya bi şeyler almak istiyorum :)

Filed under gap marketing pazarlama brand diane von fustenberg gap kids baby gap design

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David Beckham for H&M David Beckham is the new designer H&M is cooperating with for its underwear line. The model had previously posed for Armani’s underwear collection. But this time he’s not just the model, Beckham is the desginer + the model!! I think it’s a very clever move for the brand. We’ve seen H&M’s cooperation with many world famous luxury brands. And now the brand takes it to the next level by co-working with a world famous man icon! Limited edition is in 1800 H&M stores on 2nd of February!

David Beckham for H&M

David Beckham is the new designer H&M is cooperating with for its underwear line. The model had previously posed for Armani’s underwear collection. But this time he’s not just the model, Beckham is the desginer + the model!! I think it’s a very clever move for the brand. We’ve seen H&M’s cooperation with many world famous luxury brands. And now the brand takes it to the next level by co-working with a world famous man icon!

Limited edition is in 1800 H&M stores on 2nd of February!

Filed under david beckham H&M marketing brand underwear

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LaDuree Launches Cosmetics!

Such exciting news for cosmetic lovers!! The world-famous macaroon brand will launch its cosmetic line, The Merveilleuses de Ladurée (or The Wonders of Ladurée), in Japan next February before rolling out across the world.

The collection will include 20 blush shades, lip sticks and liquid foundations.

I can’t wait to see the georgous color, scent and packaging of them!! I wish they’d be edible too :) :)

Filed under LaDuree Macaroon Cosmetics Kozmetik marketing brand

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Maybelline New York 2012 Calender

Maybelline NY is busy shooting their limited edition 2012 calender these days! The theme is showing the models in their ‘everyday work life’ 

The calendar, full of bright, fantasy images that are very “New York-esque”. I loved the use of color in the scenes!! And ”behid the scenes” trailer makes promotes the brand perfectly well !!

photographer: Kenneth Willardt, makeup artist is Charlotte Willer. 

Filed under maybelline new york calender make-up models makyaj takvim 2012 marketing brand

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Resimdeki eski Apple logosu ile suanki logonun bana verdigi his arasinda ucurumlar var resmen!!! Yani, simdi bi parti verilse ve hayatimizdaki markalar birer insan olup bu partiye katilsa ben Apple ile takilmak isterdim. Siz????

Resimdeki eski Apple logosu ile suanki logonun bana verdigi his arasinda ucurumlar var resmen!!!

Yani, simdi bi parti verilse ve hayatimizdaki markalar birer insan olup bu partiye katilsa ben Apple ile takilmak isterdim. Siz????

Filed under apple brand marka logo