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David Beckham for H&M David Beckham is the new designer H&M is cooperating with for its underwear line. The model had previously posed for Armani’s underwear collection. But this time he’s not just the model, Beckham is the desginer + the model!! I think it’s a very clever move for the brand. We’ve seen H&M’s cooperation with many world famous luxury brands. And now the brand takes it to the next level by co-working with a world famous man icon! Limited edition is in 1800 H&M stores on 2nd of February!

David Beckham for H&M

David Beckham is the new designer H&M is cooperating with for its underwear line. The model had previously posed for Armani’s underwear collection. But this time he’s not just the model, Beckham is the desginer + the model!! I think it’s a very clever move for the brand. We’ve seen H&M’s cooperation with many world famous luxury brands. And now the brand takes it to the next level by co-working with a world famous man icon!

Limited edition is in 1800 H&M stores on 2nd of February!

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